love is… (2004-2006) | EJ Major

love is… (2004-2006) | EJ Major.

Represented are 36 of the 451 returns.

Between 2004 and 2006 EJ Major undertook a participatory mail art project which involved taking a screen-shot of each second of the film Last Tango in Paris and from each one printing a single postcard. These 7000+ postcards were then hand-delivered around London and the West Midlands over the course of two years. On the back the artist printed her Freepost Address and “love is…” Recipients were asked to respond and return the postcard as part of an enquiry, into love. On a practical level the film has been used as an organisational framework around which to engage strangers. They remain anonymous unless they choose not to be, giving them license to respond candidly. Each postcard has its own story, in terms of its place in the narrative of the film and its journey through the hands of the recipient and subsequently the Post Office. Those that are returned then form part of a collaboration, between strangers, responding to the prompt, love is…

The project is now available as a 450 page Limited Edition Hardcover Book. In an edition of 150 (+APs) the book is signed by the artist, bound in Wibalin and embossed. It is packaged with an Insert booklet which contains information about the project.

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About Farah Mahbub

Farah Mahbub was born and brought up in Karachi. She attained her bachelor’s degree in fine art, literature and psychology. Being primarily self-taught, she has been working as a professional photographer since 1988. Her photographic journey has taken its course through exploration of various genres, ranging from fine art, commercial, architectural and landscape photography. However for her, personal self-expression is best conveyed through fine art photography, which she continues to explore and dedicate her abilities to. Working formerly in analogue, her present work now is primarily in the digital format. As a practicing artist, Farah’s work has been exhibited in both local and international exhibitions including the 11th Asian Art Biennale in Bangladesh and the Mohatta Palace Museum in Pakistan. Her work has also been published in multiple books most notably Journeys of the Spirit: Pakistan Art in the New Millenium. Farah joined the Indus Valley School of Art and Architecture in 1997 as a faculty member, where she has been ever since. Under her tenure, photography has evolved from a single class into an undergraduate minor spanning the Communication Design and Fine Art and Interior Design departments. Farah recently had her fifth solo show "Baraka Silsila-e-Nisbat" with an accompanying monograph. View all posts by Farah Mahbub

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